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COACHELLA x ROC BOOTS AUSTRALIA – 2024
Project type
Graphic Design, Illustration, Experiential Design
Date
April 2024
Location
Los Angeles
In April 2024, I joined ROC Boots Australia in Los Angeles as a key team member to lead the COACHELLA x ROC BOOTS AUSTRALIA promotional event, collaborating with four influencers to meet contract objectives and maintain brand integrity. My contributions included designing mirror decals, signage, custom shoeboxes, social media graphics, and email marketing assets, showcasing a comprehensive approach to experiential and digital brand design.
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