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HALLOWEEN CAMPAIGN – ROC BOOTS AUSTRALIA
Project type
Graphic Design
Date
2024
Location
Sydney, Australia
Halloween Campaign for ROC Boots Australia. The results showcase my expertise in art direction, moodboarding, and image editing, alongside strategic creation of paid ads, website graphics, social media graphics, and giveaway promotions. The project also features innovative package design for PR boxes – including custom inserts for match boxes – postcard design, video editing, and curated social media content. This campaign was decidedly bold and strong, and the graphics reflect that.
I've included a variety of influencer reactions to receiving the PR Box.
A collaborative project, marking the arrival of a new creative era.
Photographer Anne Thư Phạm
Creative Direction Grace Laycock
Styling Vy Nguyen
