HOUSE OF ROC – SYDNEY, AUSTRALIA

To mark the launch of a new collection with ROC Boots Australia, we hosted a gathering in Darlinghurst, Sydney. I was Art Director alongside Marketing Manager Grace Laycock to push branding and solidify the bold aesthetic of the event.

To set the tone of the art direction, I created custom invitations, a long format campaign video edit that was projected across the DJ at the venue, poster installations for spatial design, custom shoeboxes, custom shopping bags, menu designs in collaboration with Margot Robbie's Papa Salt Gin, and illustrated napkins. You will also see the event recap email that I designed, including a curation of the event photography (photographer – Chloe Paul).

Campaign video below is accompanied by a few highlighted keyframes.