NYC CAMPAIGN – ROC BOOTS AUSTRALIA

For the NYC Campaign with ROC Boots Australia, I was flown to NYC to art direct an indie sleaze-inspired shoot highlighting a fresh product range, collaborating closely with a small team including model Kat Johnston, photographer Maya Spangler (@stolenbesos), and co-creative director Grace Laycock, who supported both team organization and creative planning. In addition to managing the shoot in person, I accomplished videography, ensuring a cohesive grunge style visual narrative to the goal of the campaign.